How to build an effective content marketing strategy for better sales
Content marketing based on an effective content marketing strategy can be a great way to drive sales through driving traffic to your website or landing page, to build brand awareness and to demonstrate your authority and expertise. Or it can be time and money down...
How to write a good About Me page for better sales
A good ABOUT ME page should help your visitor reach the decision that you are the best (if not the only) person who can help solve their problem. If you struggle with the concept of having a USP, thinking that the product you sell or the service you provide is...
Stuck for ideas? How to better write fresh content
“Ooh, you are awful, but I like you.” Older readers will remember Dick Emery and his character Mandy, who would respond to an innocently made double entendre with the phrase and a hefty shove. For younger readers, there is...
Better Email Marketing tips from someone who hates emails
By the end of today, some 306 billion business and consumer emails will have been sent https://www.dragapp.com/blog/email-statistics/ But only 20% of those will have been opened. So is email marketing dead? It is a question that is asked every year, and...
3 lessons in blogging for better business from an old bike
What lessons in blogging for business can we take from an old bike? I’ve been thinking about getting my bike repaired. It will need quite a lot of work doing to it with pretty much everything except the frame and the lights needing replacing. Would it make...
Four Steps to make your Linked In presence even better
Linked In is currently enjoying a surge in popularity among the business community compared to other forms of social media. It is no longer the poor cousin, just a job recruitment board, but touted as a full competitor to Facebook and Instagram. It helps us to engage,...
Good Copywriting is the glue that holds your business together
When times are tough, should you forget about branding and just concentrate on your marketing? That is the opinion of Donald Miller, a very good marketer, who dismisses branding as just how you make someone feel about your business, useful for those...
3 Tips for Effective Copywriting for better results
Effective copywriting can be as difficult or as straightforward as you choose to make it. The aim is to persuade the reader to take an action. Persuade the reader to want to take an action. To persuade, to lead the reader on a journey to the point where they...