Email Marketing

Email Marketing

How many emails are sitting unopened in your email box right now? Hundreds, if not thousands. So how do we make sure that the emails you send out are going to be opened, read, and then acted on? 

Get it right and you have a potent marketing tool in your possession. Get it wrong and you are wasting your time and money. 

Your prospect may have consented to your emailing them, but do they really want your email? Well, yes if it delivers something of value to them, and no if it does not. Value is the key here, in the same way that value is essential to successful content marketing. 

I can help put together an email marketing strategy that focuses on building a real relationship with your prospect, and helps to build a brand in which your prospect can trust. We will look at who to email, what we will send, what we will not send, when to email, how often and the possible outcomes. 

 

Good email marketing will build your brand, develop your customer relationships, show your authority in your chosen field, benefits which are shared with content marketing.