Copywriting Services to Benefit Your Business

When looking through the services I offer, you will see that there are many common elements: strategy, ideal client, positioning, branding, value. The principles that apply to email marketing apply just as well to content marketing. Social Media Management depends on the creation of good content. A great website is of little value if no one sees it or takes action on it, so SEO and good copywriting. I regard copywriting as the glue that holds all your marketing together. And without effective marketing leading to sales do you have a business?

Good copywriting should be adopted consistently across all of the channels you use to communicate with your customers/clients/readers/suppliers. Copy is not limited to your website, but should include your social media, your emails, your direct communications and pitches, adverts that you might run and any content that you put out in the forms of blog posts, articles, brochures and fliers. Multiple channels, documents but there should only be one consistent message. 

You don’t need a copywriter every time that you put a message out, but it certainly helps to have a copywriter work with you to develop your copy strategy, and then to write the elements that you cannot write or have the time to write. 

You can run your business but can you write for it?

The world is not standing still, and so I am constantly builiding on my skill set where I can and where those skills can benefit my clients. I am currently working on being able to offer video scripts to my clients. Video is unquestionably one of the most important ways of communicating with your customers now, and like every other form of messaging it is important to stand out from the crowd, to do it better than everyone else